• English

Contributing to food security

Driven by the UPL sustainable strategy to contribute to United Nations Sustainable Development Goals (SDGs), Advanta Seeds focuses on making accessible high-quality seeds and new technologies to farmers. Advanta empowers smallholder farmers through a number of initiatives in many geographies to enhance farmers’ productivity and promote sustainable growth.


Enhancing farmers prosperity

We joined with East African Breweries in Kenya to provide sustainable income for smallholder farmers. This relationship has been benefiting local farmers for the past few years, offering them regular and guaranteed profit. Our high performing sorghum hybrids, such as ADV23012, gained the trust of the brewery and the farmers who moved from traditionally grown crops to sorghum. Our grain sorghum hybrids perform well even in dry conditions and are less risky crops to grow for the smallholder farmers, whose livelihoods depend on the crop performance. We offer training and field demonstrations where farmers can learn how to grow sorghum and maximize crop productivity. Farmers who participate in the scheme receive a farming contract from the brewery with guaranteed prices for the grain, providing them a stable income.


Climate smart crops

In Africa, South America, and Asia, temperatures are drastically rising and drying out crop fields. We actively promote crops that are naturally drought resistant and perform well in harsher climates. Sorghum is one of these crops. In Africa under the program Climate Smart Africa, we work with FAO and Farm Africa to introduce to farmers sorghum crops in place of corn, which is less productive in a drought. Our sorghum hybrid PAC 501 demonstrated outstanding performance and a stable yield in this region. PAC 501 is promoted in 180 field demos across 64 villages in Tanzania. The farmers will have an opportunity to learn about sorghum benefits and the best agronomy practices to boost productivity


WASH in schools

Children spend a significant amount of time in school and it is not surprising that the school environment plays a large role in determining whether they stay healthy and continue to learn or not. When schools have clean toilets for both boys and girls, access to clean water and are hygienic, this contributes to more children learning and attending school.

Every day, the Advanta Seeds team in India travel to rural areas of India to visit farming communities. In affiliation with the Swachh Bharat Abhiyan campaign and Clean India Mission, our team has donated mobile toilets and freshwater systems to schools in India, utilizing reverse osmosis technology. We are now working on an awareness program to communicate the importance of good hygiene.


United Against Child Labour (UACL)

UPL/Advanta launched a CSR initiative called ‘United Against Child Labour’ to eliminate all forms of child labour in seed supplier farms and to ensure education for children. India has one of the highest number of working children worldwide as per a study conducted by the International Labour Organization (ILO) with a majority of them employed in agriculture alone. Small and marginal farmers resort to child labour to manage their fields which deprives these children of their basic rights and is even detrimental to their growth. To target the issue at its roots, we developed an awareness program for rural communities, and engaged local governments, schools, and the media to advocate the cause.


Access to quality seeds

Enhancing access to quality seeds for 40 million smallholder farmers by 2025.

Smallholder farmer prosperity

65,000 smallholder farmers will be granted seed production contracts by 2025.

Empowering women in agriculture

60% of our seed production contracts in Thailand will be granted to women by 2025.

Youth engagement in agriculture

Engage youth in programs that support agricultural production, such as school or community gardens.

Climate-smart crops

We are breeding crop varieties better adapted to thermal shocks and drought to secure food production in regions heavily affected by climate change.

Improve nutrition

Nutrition is the key point for the SDG 2- End hunger. We are meeting the nutritional needs of a growing global population with biofortified crops and an array of nourishing vegetables.

Partnership 4 Sustainability

Improving access to market and development of the best genetics through collaboration with P4S (Partnerships for Sustainability).

Smallholder farmer prosperity

We share farming practices and hybrid varieties that improve farm productivity and profitability and help farmers mitigate climate change effects.


Strategy for Smallholder Farmers

The future begins with a seed. To make a true impact we are embedding sustainability into our DNA.  In 2019, Access to Seed Index ranked us 5th in the world in enhancing the prosperity of smallholder farmers by providing access to quality seeds.


Advanta Seeds rises to #2 in Access to Seeds Index 2021 for South and South-East Asia


Advanta Seeds achieves excellent rank #4 in Access to Seeds Index 2021 for both Western and Central Africa and Eastern and Southern Africa


Advanta Seeds makes an excellent debut with a rank of #4 in Access to Seeds Index 2021 for Western and Central Africa


Cultivating Communities. Pacific Seeds sponsors residents to “grow your own.”



Advanta Seeds and its subsidiaries have made every attempt to ensure accuracy of the information provided on this website. However, this is a global webpage with access to different geographies for wider reach and greater awareness of Advanta Seeds. In the course of doing the same, Advanta Seeds has used a Wordpress multilingual translator plugin to convert the language of this website from English to select regional languages.

Advanta therefore, does not accept any responsibility or liability on the nature, standard or the accuracy of the translation and cannot take responsibility for any type of inaccurate contextual meaning in the event of a mismatch from English to a regional language.

We use cookies and other tracking technologies to improve your browsing experience on our website, to show you personalized content and targeted ads, to analyze our website traffic, and to understand where our visitors are coming from. By browsing our website, you consent to our use of cookies and other tracking technologies. To find out more, read our updated privacy policy on how we use cookies.